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Testimonials

We received the labels. One word... PERFECT! Thank you thank you thank you!.

Jeff S., Westfield, IN

Contact Info

• Tollfree: 800.559.4046
• Phone: 435.755.0399
• Fax: 435.753.1951

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Full Color vs. Spot Color

To reproduce Full Color photographic images, typical printing presses (and some inkjet printers) use 4 colors of ink. The four inks are placed on the print surface in layers of dots that combine to create the illusion/effect of many more colors. CMYK (Cyan, Magenta, Yellow and Black) refers to the ink colors used in the printing process and is refered to as "Process Color".

When submitting artwork for 4-color printing its important to convert the images to the CMYK color space. There are color differences between images in RGB (most digital images) and CMYK so that when converting from RGB to CMYK there will probably be some shifts in the color. This is particularly noticeable if you have precise corporate or logo colors.

Spot Color is a method of specifying and printing colors in which each color is printed with its own ink. It is effective when the printed label contains one to three different colors, beyond that it becomes very expensive. Pantone is a system for identifying and matching colors, this is the way to print precise colors for your logo.

We offer a large selection of spot colors. Our color chart below shows the colors with a Pantone equivalent. Although these are not actual Pantone colors we feel we have matched our colors to the closest Pantone color. If you do not see a color you need we can produce any color by combining our standard colors.

*Due to monitor/display differences colors may vary on each display. Please double check with a printed Pantone swatch for color accuracy.